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Enquirer Consulting Group / Prepared for Sontec Instruments, Inc.
July 2026

The plan for Sontec
from Friday's call

Dan and Johann talked on Friday, July 17. This is the plan that came out of it, for Johann and his brothers to review before we all get on a call the week of August 4.
DesignBuildRunOwn
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What you told us, in your words

You are selling Bugattis to the 5% who care.

01
No reps. Johann handles new business himself. One phone call, and nearly every real inquiry becomes a customer.
02
New customers onboard once to the webstore, then order from the catalog whenever they need. The machine behind the sale already works.
03
New business comes from the show floor. Fewer surgeons walk it every year, and the booths cost more.
04
The 5% of surgeons who genuinely care about their instruments are your buyers. Trade shows make them expensive to find.
Prepared for Sontec Instruments, Inc.
Where new business comes from

The brand is not the problem. The channel is.

What is working
.
A book of returning customers who reorder from the catalog on their own.
.
Inbound inquiries that close on one call, because five decades of reputation carry the conversation.
.
Premium instruments the right buyers happily pay premium prices for.
What is not
+
Trade shows are the only channel for new accounts, and they are getting thinner and more expensive.
+
Between shows, nothing works the market. No reps, no outbound, no system.
+
Low-grade imports flood the same floors while the buyers who care get harder to reach.
The business is sustainable today. The question Johann raised is where new accounts come from as the shows keep shrinking.
Enquirer Consulting Group
What we would build for Sontec

A new-business engine that feeds the machine you already have

Find the 5%

Named-account research across your surgical specialties, the veterinary and equine world, and the distributors worth adding. The buyers who care, found before any show floor.

Start the conversations

Direct outreach in Sontec's voice, mostly on LinkedIn, where these buyers actually answer. Steady, specialty by specialty, all year.

Hand off to one call

Interested buyers land with Johann with a way to reach them. One call, onboard to the webstore, done. The way Sontec already sells.

Nothing about how Sontec sells changes. The webstore, the catalog, the entry deal and the ERP stay exactly as they are, and nothing new lands on your team to run.
Enquirer Consulting Group
How the engine works

Every message, written for one real person.

01

Target

Surgeons and practice owners across your specialty lines, veterinary and equine buyers, and distribution partners. Both of your worlds, run as separate campaigns.

02

Personalize

We research each buyer and draft one message for that one person. A human reviews everything before it ships. No templates.

03

Pre-qualify

The wasted conversations happen inside the engine, not in your day. Only people who want to talk get through.

04

One call with Johann

A warm buyer and a phone number land with you. You close and onboard exactly the way you do today.

The trade-show problem, reversed. Instead of standing on a floor hoping the 5% walk past, the engine goes and finds them, year-round.
Enquirer AI is the outbound engine of Enquirer Consulting Group
The math

Your economics do the arguing.

$5,000
Your entry deal: roughly $10,000 of product for $5,000 to onboard a new account. Your structure, untouched.
1 call
Your cycle: an inquiry can go from first conversation to purchase inside a week, closed by Johann on the phone.
Years
After onboarding: catalog access and ordering at will. The entry deal is the door to years of reordering.
So the only question is how many qualified conversations reach Johann. One new account a week would be 50 a year onboarded to the catalog. That is the size of the blind spot.
That line is arithmetic in your own numbers, an illustration, not a forecast. On the call we will size it against your market and agree what counts as success.
Enquirer Consulting Group
Coverage

Built for both sides of the house

Human surgical
+
Cardiovascular, orthopedic, ENT, ophthalmic, plastics, neuro, micro and spine. Campaigns per specialty, not one generic blast.
+
The surgeons and practice owners who buy on quality, reached directly.
Veterinary and equine
+
Equine, avian, small and large animal. A different buyer world, with its own language and its own campaign.
+
Plus the distributor lane, worked as a third audience where it fits.
The calendar works with it too. By the time you are on the floor in Charlotte this October, the engine has already been warming the exact buyers who will be there.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design and stand up the complete unit. The named-account data, the messaging, the engine, the reporting, and the integration into how you onboard customers today.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real conversations and new accounts.

03 / OWN

Own

We hand over the playbook, the dashboards and the working engine. Sontec owns it. No agency on retainer forever.

One contractor, one point of contact. You never manage a stack of tools or freelancers, and you own the machine at the end.
We build it, run it in market, then hand you the keys
Field results

Numbers from live campaigns.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$1M+
New business sold by clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Cumulative numbers from live client campaigns, not projections. Johann has Tim's video already, and we are happy to share it with the group. Innovative Medical, another US medical client, is the second reference we will put in front of you on the call.
Enquirer AI is the outbound engine of Enquirer Consulting Group
One call, everything on the table

The demo, the plan, and the number.

  1. Your brothers read this. Five minutes, on a phone.
  2. Thursday, August 6 at 10:00am your time, we all get on a screen share. Dan shows the engine running live on a US medical campaign, the actual messages and the replies that came back.
  3. Then the number, straight. It runs as a fixed-fee build scoped to what we stand up for Sontec, with an optional monthly retainer only if you want us to keep running it after handover. Dan will give you the exact figure on the call and justify it against your own math.
If Thursday does not work, reply or WhatsApp Dan and we will move around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Dan Reeves   /   dan@enquirerconsulting.com
More about us at enquirerconsulting.com
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Sontec Instruments, Inc.